Business to Business Market Research: Understanding and Measuring Business Markets - Couverture souple

MCNEIL, Ruth

 
9780749443641: Business to Business Market Research: Understanding and Measuring Business Markets
Couverture souple
ISBN 10 : 0749443642 ISBN 13 : 9780749443641
Editeur : Kogan Page, 2005

Synopsis

Business to Business market research refers to research that is undertaken entirely within the business world. A B2B client might want research on their business customers, suppliers, or other parties involved in the running of their business. The value of business market research in the UK is estimated at £118 million per annum, yet there has been little published on this important area.

This new title is the definitive guide to business to business market research. Approachable in style it answers all the key questions relevant to both a student and practitioner readership. Containing the very latest thinking on research techniques, use of market research and global activity, it will help readers to learn from the experience of others, develop core skills and apply market research effectively.

Packed with real-life case studies of B2B issues facing companies today, it contains practical tips on best practice and current thinking.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ruth McNeil runs her own market research consultancy, Response Consulting Ltd, and has a wide variety of clients from both the private and public sectors. These include organizations in the telecommunications, financial, pharmaceutical, industrial and energy sectors. International B2B experience at Research International followed her earlier career in consumer marketing at Unilever. Ruth has extensive experience of business to business and business to consumer research, as well as a background in all types of research from creative thinking and brainstorming to quantitative approaches. She runs courses for the Market Research Society and other organizations, and is a regular speaker and industry commentator.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2005
Langue
anglais
ISBN 10 
0749443642
ISBN 13 
9780749443641
Reliure
Broché
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749447700: Business to Business Market Research

Edition présentée

ISBN 10 :  0749447702 ISBN 13 :  9780749447700
Couverture souple