An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques - Couverture souple
Synopsis
An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. Clear descriptions, practical examples, and activities ensure that the reader gains a clear understanding of the research process, and how research information can be used effectively in business decision-making. Each chapter follows the same practical format: a statement of learning outcomes, bullet point summaries, practical examples and exercises, and mini case studies. The book is cross-referenced to the syllabus of the MRS/City & Guilds Certificate in Market & Social Research, containing regular revision sections to help candidates study for the exam. An Introduction to Market and Social Research is essential reading for market research students and anyone who wants tips on carrying out their own projects, or managing research that they have commissioned.
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À propos des auteurs
Karen Adams was Head of Professional Development for the Market Research Society, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of the MRS's suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds.
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.
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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
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Kogan Page Business Books, 2006
ISBN 10 : 0749443774
ISBN 13 : 9780749443771
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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
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ISBN 10 : 0749443774
ISBN 13 : 9780749443771
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An Introduction to Market and Social Research: Planning and Using Research Tools and Techniques
Edité par
Kogan Page, 2006
ISBN 10 : 0749443774
ISBN 13 : 9780749443771
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