An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques - Couverture souple
Synopsis
An Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. Clear descriptions, practical examples, and activities ensure that the reader gains a clear understanding of the research process, and how research information can be used effectively in business decision-making. Each chapter follows the same practical format: a statement of learning outcomes, bullet point summaries, practical examples and exercises, and mini case studies. The book is cross-referenced to the syllabus of the MRS/City & Guilds Certificate in Market & Social Research, containing regular revision sections to help candidates study for the exam. An Introduction to Market and Social Research is essential reading for market research students and anyone who wants tips on carrying out their own projects, or managing research that they have commissioned.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Karen Adams was Head of Professional Development for the Market Research Society, the professional body for individuals involved or interested in market, social and opinion research. She was responsible for the development of the MRS's suite of professional qualifications for researchers, and for establishing the MRS/City & Guilds Certificate in Market & Social Research in partnership with City & Guilds.
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour An Introduction to Market & Social Research: Planning...
Image d'archives
An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749443771
Acheter D'occasion
EUR 4,87
Expédition à EUR 4,77
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
Edité par
Kogan Page Business Books, 2006
ISBN 10 : 0749443774
ISBN 13 : 9780749443771
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005039178
Acheter D'occasion
EUR 4,68
Expédition à EUR 6,48
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749443771
Acheter D'occasion
EUR 5,18
Expédition à EUR 8,08
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
An Introduction to Market and Social Research: Planning and Using Research Tools and Techniques
Edité par
Kogan Page, 2006
ISBN 10 : 0749443774
ISBN 13 : 9780749443771
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780749443771. N° de réf. du vendeur 8724474
Acheter D'occasion
EUR 2,99
Expédition à EUR 15,74
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)