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Risk Issues And Crisis Management: A Casebook of Best Practice - Couverture souple

Ipr; Regester, Michael; Larkin, Judy

 
9780749443825: Risk Issues And Crisis Management: A Casebook of Best Practice
Couverture souple
ISBN 10 : 0749443820 ISBN 13 : 9780749443825
Editeur : Kogan Page Ltd, 2005

Synopsis

'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.'

Marketing Business

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.

This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Michael Regester draws on 30 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. www.regesterlarkin.com

Judy Larkin draws on years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. With Michael Regester she is co-founder of the London-based public relations consultancy, Regester Larkin.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2005
Langue
anglais
ISBN 10 
0749443820
ISBN 13 
9780749443825
Reliure
Broché
Numéro d'édition
3
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible