The Pr Buzz Factor: How Using Public Relations Can Boost Your Business - Couverture souple

Lawson, Russell

Couverture souple

ISBN 10 : 0749444681 ISBN 13 : 9780749444686

Editeur : Kogan Page Ltd, 2006

Synopsis

Good public relations can make a business - eBay's founders boasted that they spent no money on advertising apart from PR for two years. Top notch PR can attract capital, partners and employees, as well as potential customers. Sadly, few small businesses project themselves as well as their larger counterparts, but with a well planned PR strategy they could do just that.

The Buzz Factor addresses the sticky issue of making PR relevant to individual businesses. This practical workbook takes the reader through every stage of devising a PR campaign. Using exercises and tools it will help a business analyse its current reputation and then devise a strategy to communicate complex messages, differentiate themselves from the competition and position themselves as an authoritative voice within their sector.

PR campaigns have the ability to reach into untapped markets and enable small business to build a brand for themselves and their products. This essential workbook will enable anyone to create a 'BUZZ' about their business.

A propos du livre

À propos de l'auteur

Russell Lawson is Head of Public Affairs for the Federation of Small Businesses in Wales. Also a journalist, he is a regular conference speaker and media commentator on small business issues.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749444681
• ISBN 13: 9780749444686
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible