Understanding and consulting with employees is critically important. Employees can be powerful ambassadors in communicating a company's values throughout the market place. Companies also want to be good corporate citizens, which includes examining the employee perspective on organizational issues and developments. Of course it can also result in improving organizational performance and gaining competitive advantage.
Employee Research is a comprehensive, authoritative and clearly written text that outlines the key principles of undertaking professional research amongst employees. Intelligent and insightful, it deals with all the issues that need to be considered when ensuring that employee research is sound enough to provide a platform for organizational decision-making.
Peppered with case studies and examples, Employee Research looks at all the latest techniques and developments. Invaluable to market research professionals and those studying for MRS qualifications, it is also essential reading for managers everywhere who are undertaking employee research for the first time.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Peter Goudge is a founder member and former chairman of the MRS Employee Research Group. The author of the MRS Best Practice Guidelines for Employee Research, he was also session chairman of the first MRS Conference session devoted to employee research.
Prior to establishing his own business Peter was a board director in one of the WPP group of companies and previously spent lengthy periods in both HR and market research functions during his career in the services sector.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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