The Franchising Handbook: The Complete Guide to Choosing a Franchise - Couverture souple

Murray, Iain

Couverture souple

ISBN 10 : 0749445416 ISBN 13 : 9780749445416

Editeur : Kogan Page Ltd, 2006

Synopsis

Franchising is big business. Annually the UK franchising industry is worth over £9.5billion, employs 326,000 people and introduces around 3,000 new small businesses into the UK. Last year 95% of all franchisees reported profitability making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising continues to expand, both in popularity and economic terms as individuals are able to enter the market with a proven brand and business formula to follow. The Franchising Handbook is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies plus an A-Z directory of franchises arranged by each major market. Key topics covered include: The Franchising Boom: success stories, size and scope of the UK franchising sector, how franchising works and the pros and cons How to Choose a Franchise: Self-assessment, preparing yourself, using an expert, the franchise contract, raising finance, what to expect next How to Franchise Your Business: Expanding your business, research, sources of franchise revenue, services provided by the franchisor, training and operating manuals Prospects for the future

A propos du livre

À propos de l?auteur

Iain Murray is a leading business journalist who has written about franchising for the Express newspapers for over 20 years.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749445416
• ISBN 13: 9780749445416
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible