Amaze Your Customers!: Creative Tips on Winning and Keeping Your Customers - Couverture souple

ZANETTI, Daniel

Couverture souple

ISBN 10 : 0749445572 ISBN 13 : 9780749445577

Editeur : Kogan Page, 2006

Synopsis

Competition between businesses is fierce, be they multi-national corporations or rival corner shops. Every company needs custom and must hang on it to survive. In this fascinating title Daniel Zanetti explores the ways in which sellers and service providers can reach and win over new customers. Packed with real-life stories of good and bad customer experiences, this book illustrates how incredibly important customer satisfaction is not only for attracting new customers but also for building lasting customer relationships which will ultimately shape the reputation of the company. Advice is also given on how to differentiate a business from its competitors, so enabling managers to be clear about the businesses unique selling proposition (USP). Zanetti also asks readers important questions that will help business people formulate a 'Customer Amazement Strategy'. Everyone involved in selling and providing a service will benefit from reading this book. It covers a range of industries including: hotels; salons; garages; supermarkets; health and leisure centres; insurance companies; fashion retailers; airlines; call centres and many more.

A propos du livre

À propos de l?auteur

Daniel Zanetti is an acknowledged expert on the subject of winning and retaining customers. He is an established author and a co-owner of the training company NeumannZanetti & Partner which advises and coaches companies on customer-orientation.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749445572
• ISBN 13: 9780749445577
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible