Mastering Automotive Challenges - Couverture rigide

Gottschalk, Prof. Dr. Bernd; Kalmbach, Ralf

Couverture rigide

ISBN 10 : 0749445750 ISBN 13 : 9780749445751

Editeur : Kogan Page Ltd, 2006

Synopsis

This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.

A propos du livre

À propos des auteurs

Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG.

Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749445750
• ISBN 13: 9780749445751
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible