The Sustainable Enterprise: Profiting from Best Practice - Couverture rigide

Brown, Chris; Reuvid, Jonathan

Couverture rigide

ISBN 10 : 0749446439 ISBN 13 : 9780749446437

Editeur : Kogan Page Ltd, 2006

Synopsis

The perceptions of a business's sustainability can have a real and dramatic impact on the bottom line, but passively complying with rules and regulations is no longer sufficient. Sustainability is starting to permeate every business decision and needs to be managed in an active, integrated way. Drawing on the experience and expertise of leading professionals and practitioners, this new edition reviews the specific challenges that sustainability can involve, from energy use to employment rights, and from emissions trading to corporate governance. The rewards for responsibility, accountability and transparency can be high: brand loyalty, higher-calibre recruits, strengthened partnerships, easier entry to new markets and better access to capital. In securing these rewards and minimising the risks, this book is designed as a practical guide to the strategic and operational challenges involved in becoming a sustainable enterprise.

A propos du livre

À propos des auteurs

Chris Brown has wexperience in sales, marketing and strategic planning for a number of major manufacturing and retail organisations including Unilever, Kingfisher and Sainsbury's. He is a past director of the Institute of Sales Promotion and Chairperson of the Unilever Promotions Mangers Committee. He now runs a marketing and business strategy consultancy 'The Cornford Consultancy'. He welcomes feedback on The Sales Promotion Handbook' and other Promotional, Marketing and Category Management issues (Email: feedback@cornford.co.uk)

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries.

Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749446439
• ISBN 13: 9780749446437
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible