Retailing Logistics & Fresh Food Packaging: Managing Change in the Supply Chain - Couverture rigide

Sparks, Leigh

Couverture rigide

ISBN 10 : 0749446455 ISBN 13 : 9780749446451

Editeur : Kogan Page Ltd, 2006

Synopsis

The supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. This new title, based on groundbreaking research, will enable logistics professionals to recognise the opportunities available in this changing market and successfully manage change in the supply chain. The international practitioner/academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome challenges.

A propos du livre

À propos de l?auteur

Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling. He is editor of the leading European retail journal (The International Review of Retail, Distribution and Consumer Research), and on the editorial boards of several leading marketing and business journals. In 2002-2004, he was a member of the UK Department of Trade and Industry's Retail Strategy Group. He is a member of the Chartered Institute of Logistics and Transport and Chair of the Academy of Marketing Research Committee.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749446455
• ISBN 13: 9780749446451
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible