How to Understand Business Finance - Couverture souple

Cinnamon, Bob

Couverture souple

ISBN 10 : 0749446684 ISBN 13 : 9780749446680

Editeur : Kogan Page Ltd, 2006

Synopsis

"Explains accounting to the self-employed and small firms." - Observer "The book is based on a highly visual and participative training event that brings the subject to life..." - Accountancy Age The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.

A propos du livre

À propos de l?auteur

Bob Cinnamon is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0749446684
• ISBN 13: 9780749446680
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible