Articles liés à Scoring Points: How Tesco Is Winning Customer Loyalty

Scoring Points: How Tesco Is Winning Customer Loyalty - Couverture rigide

Hunt, Terry

 
9780749447526: Scoring Points: How Tesco Is Winning Customer Loyalty
Couverture rigide
ISBN 10 : 0749447524 ISBN 13 : 9780749447526
Editeur : Kogan Page Ltd, 2006

Synopsis

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. Clive Humby and Terry Hunt, two major influences behind Tesco's spectacular transformation, and Tim Phillips, a leading business writer and broadcaster, bring us a compelling behind-the-scenes account of Clubcard: the successes, the failures and the lessons learnt.

The authors show how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed, the benefits for Tesco and its customers.

Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Terry Hunt is chairman of EHS Brann, one of the largest direct marketing agencies in the world. His clients include Tesco, the AA, British Gas, MINI, The Economist, Cadbury's, National Savings, and Barclays.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2006
Langue
anglais
ISBN 10 
0749447524
ISBN 13 
9780749447526
Reliure
Relié
Numéro d'édition
2
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible