Articles liés à Public Relations Strategy
Synopsis
Book by Oliver Sandra
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: PR as strategic and issues management; the governance role of PR within organizations; attaining and maintaining reputation; internal communication as PR strategy; online/offline media relations; research matters: exploration and evidence; managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Biographie de l'auteur
Dr Sandra Oliver, PhD, FCIPR (Hon), FRSA, is currently Emeritus Professor at Thames Valley University, London, UK (TVU), where she is involved in a professional doctorate scheme, supervises PR doctoral candidates and mentors CIPR/IPRA members. She is author of the two previous editions of Public Relations Strategy, and Corporate Communication: Principles, Techniques and Strategies (all Kogan Page), and she also edited the Handbook of Corporate Communication and Public Relations (Routledge).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page Ltd
- Date d'édition2007
- ISBN 10 0749448652
- ISBN 13 9780749448653
- ReliureBroché
- Numéro d'édition2
- Nombre de pages144
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Public Relations Strategy
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Kogan Page, Limited, 2007
ISBN 10 : 0749448652
ISBN 13 : 9780749448653
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Public Relations Strategy (PR In Practice)
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Kogan Page, 2007
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ISBN 13 : 9780749448653
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Public Relations Strategy (PR In Practice)
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Public Relations Strategy (PR in Practice)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749448653
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Public Relations Strategy
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Public Relations Strategy
Edité par
Kogan Page, 2007
ISBN 10 : 0749448652
ISBN 13 : 9780749448653
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. N° de réf. du vendeur 8721049
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