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The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies - Couverture souple

STROUD, Dick

 
9780749449391: The 50-Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies
Couverture souple
ISBN 10 : 074944939X ISBN 13 : 9780749449391
Editeur : Kogan Page, 2007

Synopsis

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group.

This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is the UK's leading expert on using interactive channels to communicate with the over-50s market.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2007
Langue
anglais
ISBN 10 
074944939X
ISBN 13 
9780749449391
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible