New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility - Couverture rigide

Griffin, Andrew

 
9780749450076: New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility
Couverture rigide
ISBN 10 : 074945007X ISBN 13 : 9780749450076
Editeur : Kogan Page Ltd, 2007

Synopsis

New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business's reputation. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age, and reveals a host of new and robust techniques and methods to ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, this book is an effective guide to the field which will enable you to manage your company's reputation for success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Andrew Griffin, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
074945007X
ISBN 13 
9780749450076
Reliure
Relié
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749456337: New Strategies for Reputation Management: Gaining Control of Issues, Crises & Corporate Social Responsibility

Edition présentée

ISBN 10 :  0749456337 ISBN 13 :  9780749456337
Editeur : Kogan Page, 2009
Couverture souple