Winning New Business: Essential Selling Skills for Non-sales People - Couverture rigide

Denny, Richard

Couverture rigide

ISBN 10 : 0749450096 ISBN 13 : 9780749450090

Editeur : Kogan Page Ltd, 2007

Synopsis

Winning New Business is the book for everyone who needs to know the skills of successful selling but lacks the training - or the courage - to sell effectively. Make no mistake, these days everyone in business is expected to be a sales person, whether they work in the sales team or not. With the growth in concepts like "total marketing", "living the brand", and "customer relationship management", the need for everyone in business to maximise sales and profitability is paramount. . Written by Richard Denny - one of the world's most renowned sales gurus - Winning New Business takes the fear out of selling, showing you just what to do and how to do it. In true Denny style, he motivates and inspires from the first page till the last, giving you the ability and the confidence to succeed. Bursting with industry insight and drawing on examples from TV's Top Gear to Muhammad Ali, Denny gives you the techniques and tactics you need to help you maximise your sales performance, whatever your role in the company.

A propos du livre

À propos de l'auteur

Richard Denny was one of the UK's foremost authorities on sales, management training and personal development. Chairman of the Richard Denny Group, he was highly sought after as a motivational speaker at company conventions and conferences throughout the world. He was also the author of Selling to Win, Communicate to Win, Motivate to Win and Succeed for Yourself, all published by Kogan Page. Further information on Richard Denny can be found on The Richard Denny Organisation's website at www.denny.co.uk

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0749450096
• ISBN 13: 9780749450090
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible