How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands - Couverture rigide

Lincoln, Keith

Couverture rigide

ISBN 10 : 0749450169 ISBN 13 : 9780749450168

Editeur : Kogan Page Ltd, 2007

Synopsis

Who are the world's best retail brands? Is there a formula for success you can learn from? How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast paced and accessible, it concludes with an operational methodology which can be applied to any and every business. By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.

A propos du livre

À propos de l?auteur

Keith Lincoln has been working in communications for nearly 30 years. He is well known as the author of numerous ground breaking global trend studies. Keith is a former strategy manager for General Foods Europe, board director of WCRS advertising in the United Kingdom, Senior Vice President of BBDO New York, and Executive Vice President of Young and Rubicam Europe. He has won a gold US EFFIE for his work on Gillette. Keith has run his own dedicated international brand consultancy, FACES International, for the last eight years, and is a visiting lecturer at INSEAD.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0749450169
• ISBN 13: 9780749450168
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible