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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research - Couverture souple
Synopsis
If you need to conduct market research for your company, a good questionnaire is a vital tool. Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere. Whether you are a student of marketing, have market research skills that need updating, or simply want a handbook to refer to as the need arises, Questionnaire Design is the book for you. Now fully updated to include vital information about online questionnaires and interviews, their problems and potential, this book will be a useful addition to the bookshelf of every market research practitioner.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Ian Brace is director of research methods at TNS UK. He has been a market researcher for over 30 years, during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace is a visiting fellow in market research at Bristol Business School, and currently a member of the council of the Market Research Society and deputy chair of the Market Research Standards Board. He is the author of Questionnaire Design, and co-author of An Introduction to Market & Social Research, also published by Kogan Page.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurKogan Page
- Date d'édition2008
- ISBN 10 0749450282
- ISBN 13 9780749450281
- ReliureBroché
- Langueanglais
- Numéro d'édition2
- Nombre de pages320
- Coordonnées du fabricantnon disponible
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002905392
Quantité disponible : 3 disponible(s)
Image d'archives
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 18202719-6
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 818961-6
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 2nd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 4602799-20
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450281. N° de réf. du vendeur 8724348
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450281. N° de réf. du vendeur 8724349
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 2nd. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 818961-6
Quantité disponible : 1 disponible(s)
Image d'archives
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. N° de réf. du vendeur G0749450282I3N00
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Image d'archives
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. N° de réf. du vendeur G0749450282I4N00
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Image d'archives
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Edité par
Kogan Page, 2008
ISBN 10 : 0749450282
ISBN 13 : 9780749450281
Ancien ou d'occasion
Couverture souple
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