Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion - Couverture rigide

Ind, Nicholas

Couverture rigide

ISBN 10 : 0749450835 ISBN 13 : 9780749450830

Editeur : Kogan Page Ltd, 2007

Synopsis

A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. This practical and inspirational book is about how organizations can empower their employees and create ""brand champions."" Using international examples, Nicholas Ind shows that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand creates meaning for the employee. Living the Brand shows how to make this happen.

A propos du livre

À propos de l'auteur

Nicholas Ind is an associate professor at Kristiania University College, Oslo and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and of the editorial board of the Journal of Brand Management.

Nicholas Ind was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together (all published by Kogan Page). He also co-edited Brands with a Conscience.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0749450835
• ISBN 13: 9780749450830
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne