This fourth edition defines reputation, explores how to value it, and provides practical guidelines for effectively managing it. Featuring new case studies, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
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Michael Regester and Judy Larkin draw on 30 years of experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They are the founders of London-based reputation management consultancy Regester Larkin.
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