Articles liés à Effective Writing Skills for Public Relations

Effective Writing Skills for Public Relations - Couverture souple

FOSTER, John

 
9780749451097: Effective Writing Skills for Public Relations
Couverture souple
ISBN 10 : 0749451092 ISBN 13 : 9780749451097
Editeur : Kogan Page, 2008

Synopsis

Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.

This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms.

This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Foster, FCIPR, is a specialist freelance journalist writing on management and technical issues in the printing industry. He is a regular contributor to the IPR magazine profile. He has held public relations posts with Pira International and with the Institute of Practitioners in Advertising (IPA). He is an honorary member of the IPA, a member of the CAM Education Foundation and an associate member of the Foreign Press Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2008
Langue
anglais
ISBN 10 
0749451092
ISBN 13 
9780749451097
Reliure
Broché
Numéro d'édition
4
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible