How to Market Your Business: A Practical Guide to Advertising, PR, Selling, and Direct and Online Marketing - Couverture souple

Patten, Dave

Couverture souple

ISBN 10 : 0749451459 ISBN 13 : 9780749451455

Editeur : Kogan Page Ltd, 2008

Synopsis

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

A propos du livre

À propos de l'auteur

Dave Patten runs his own marketing advisory business which can be reached at www.marketing-taunton.co.uk. He has over 25 years first-hand experience in marketing and finance.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0749451459
• ISBN 13: 9780749451455
• Reliure: Broché
• Numéro d'édition: 6
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible