Ethics in Public Relations - Couverture souple

Parsons, Patricia J

Couverture souple

ISBN 10 : 074945332X ISBN 13 : 9780749453329

Editeur : Kogan Page, 2008

Synopsis

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

A propos du livre

À propos de l?auteur

Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a (full) Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. Patricia Parsons is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 074945332X
• ISBN 13: 9780749453329
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible