Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Couverture rigide

Ryan, Damian; Jones, Calvin

Couverture rigide

ISBN 10 : 0749453893 ISBN 13 : 9780749453893

Editeur : Kogan Page Ltd, 2008

Synopsis

The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. "Understanding Digital Marketing" will help you: choose online marketing channels to get your products and services to market; understand the origins of digital marketing and the trends shaping its future; and, achieve the competitive edge to keep you ahead of the pack. The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" will give you the tools to utilize the power of the internet to take your business wherever you want it to go.

A propos du livre

Biographie de l'auteur

Damian Ryan is a regional partner for Results International Group, the world s leading specialist M&A firm for the marketing, communications and digital media sectors. He helps business leaders grow and realize the value of their organizations. He was previously CEO and founder of ICAN, Ireland s most successful online advertising agency and the creator of several other media businesses. He has launched over 50 magazine titles in a publishing career spanning 21 years, and has developed several award programmes for the emerging digital media sector. You can contact Damian on dryan@resultsig.com. Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organizations of all sizes to communicate more effectively, both online and offline. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has honed his talent for taking complex ideas and making them accessible to a mainstream audience. You can contact Calvin through his blog (blog.cjwriting.com) or by e-mail on calvin@cjwriting.com.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2008
• ISBN 10: 0749453893
• ISBN 13: 9780749453893
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 288