Articles liés à Develop Your Marketing Skills
Synopsis
It is important to understand what marketing is and how it can be integrated into your business, in order to improve its competitive advantage. With busy, fast paced lives, professionals often find that they don't have time to get to grips with the basics. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or indeed run their own business.
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À propos de l?auteur
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Develop Your Marketing Skills (Creating Success)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749453954
Quantité disponible : 1 disponible(s)
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Develop Your Marketing Skills (Creating Success)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Develop Your Marketing Skills (Creating Success) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749453954
Quantité disponible : 1 disponible(s)
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Develop Your Marketing Skills
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749453958
ISBN 13 : 9780749453954
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Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3436382-6
Quantité disponible : 1 disponible(s)
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Develop Your Marketing Skills
Edité par
Kogan Page, 2008
ISBN 10 : 0749453958
ISBN 13 : 9780749453954
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954. N° de réf. du vendeur 8590640
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Develop Your Marketing Skills (Creating Success, 124)
Edité par
Kogan Page, 2008
ISBN 10 : 0749453958
ISBN 13 : 9780749453954
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954. N° de réf. du vendeur 8735613
Quantité disponible : 1 disponible(s)
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Develop Your Marketing Skills (Creating Success, 124)
Edité par
Kogan Page, 2008
ISBN 10 : 0749453958
ISBN 13 : 9780749453954
Ancien ou d'occasion
Couverture souple
Vendeur : Roland Antiquariat UG haftungsbeschränkt, Weinheim, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
154 p. Unread book. Very good condition. Minimum traces of storage. 9780749453954 Sprache: Englisch Gewicht in Gramm: 240 Softcover: 14.2 x 1.1 x 21.5 cm. N° de réf. du vendeur 220528
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