How to Run Successful Employee Incentive Schemes provides practical advice for anyone who is responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople or distributors. This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for all those looking to motivate staff in order to maximize profit potential.
Using relevant international case studies, the book contains updated information in keeping with the latest developments on the Internet and new software advances. It covers all aspects of performance improvement in a comprehensive and accessible way, including: constructing programmes, flexible benefits, incentive travel, events and recognition systems.
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After taking a degree in languages at Oxford, John G Fisher started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.
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