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The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies - Couverture rigide
Synopsis
The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain?Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.
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- ÉditeurKogan Page Ltd
- Date d'édition2008
- ISBN 10 0749454563
- ISBN 13 9780749454562
- ReliureRelié
- Langueanglais
- Nombre de pages384
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The Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
Edité par
Kogan Page, Limited, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP82318532
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The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
Edité par
Kogan Page, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.9. N° de réf. du vendeur G0749454563I2N00
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Edité par
Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Very Good. The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006781346
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Edité par
Kogan Page 03/12/2008, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
Edité par
Kogan Page 03/12/2008, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies
Edité par
Kogan Page, 2009
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Couverture rigide
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780749454562. N° de réf. du vendeur 9628978
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Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies
Edité par
Kogan Page, 2008
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies
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The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies (Hardback or Cased Book)
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Kogan Page 1/1/2009, 2009
ISBN 10 : 0749454563
ISBN 13 : 9780749454562
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Hardback or Cased Book. Etat : New. The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies 1.82. Book. N° de réf. du vendeur BBS-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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