The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies - Couverture rigide

Finne, Sami; Sivonen, Hanna

 
9780749454562: The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies
Couverture rigide
ISBN 10 : 0749454563 ISBN 13 : 9780749454562
Editeur : Kogan Page Ltd, 2008

Synopsis

The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.

In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland. His focus areas include retail strategy and concept development, customer loyalty management, manufacturer-retailer collaboration models, organisation design and shopper analytics. He is also a well known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.

Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
0749454563
ISBN 13 
9780749454562
Reliure
Relié
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780749456986: The Retail Value Chain

Edition présentée

ISBN 10 :  0749456981 ISBN 13 :  9780749456986
Couverture souple