Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships - Couverture rigide

Cheverton, Peter; Weber, Kingsley

Couverture rigide

ISBN 10 : 0749454857 ISBN 13 : 9780749454852

Editeur : Kogan Page Ltd, 2009

Synopsis

Building the Value Machine describes the type of business that many aspire to - a business able to align its internal functions (commercial, technical, operational) in order to collaborate with its key customers in the creation of real and unique value, and all for mutual benefit. The challenge is to find the "right organizational structures," the "right planning and operational processes," and to place all of that under the "right kind of leadership," in order to create the "right kind of value" - the kind that will be good for the customer's business, and the kind that will be good for your own.

The business that pursues these goals is the sort of business explored in this book - the business that wishes to become a true Value Machine. Building the Value Machine shows readers how to meet these challenges describing the tools and skills that will be required, while keeping its focus firmly on the real world of practical application. Above all else it shows how a business should be led, and how it must make its most vital decisions - those to do with it key customers and those to do with its value-creating capabilities.

Building the Value Machine is an essential read for any CEO, managing director, sales and marketing director, or key manager looking to transform a business into a true Value Machine. Complete with examples, practical tips and advice, Building the Value Machine gives readers the essential information needed to identify the opportunities that can then be translated into the creation of new value, which will benefit both the business and the customer.

A propos du livre

À propos des auteurs

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

For more information, visit Peter Cheverton's website at www.insightmp.com

Kingsley Weber is Director of CEOSolutions and a business coach, mentor and consultant. He has worked for global multinationals for over 20 years in the fields or R&D, Supply Chain, Sales and Marketing, Business Development, HR, Organisational Development & Training, and International Business Management. He specialises in Inclusive Leadership and connecting Business and People Strategies, has experienced in complex corporate change programmes, as well as in mentoring and brain-based coaching.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0749454857
• ISBN 13: 9780749454852
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne