Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit - Couverture souple

BARNES, Cindy

Couverture souple

ISBN 10 : 0749455128 ISBN 13 : 9780749455125

Editeur : Kogan Page, 2009

Synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. "Creating and Delivering Your Value Proposition" provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, "Creating and Delivering Your Value Proposition" is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

A propos du livre

Revue de presse

'Value propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need.'

--Neil Rackham, Author of Spin Selling and Visiting professor at Portsmouth and Cranfield Business Schools.

'Ninety percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it's this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you.'

--Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management.

'Practical and pragmatic, this book will really help you create and build value for your clients.'

--Sean Finnan, Managing Director, EDS UK and Ireland.

90 percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a Value Proposition is, yet it s this which makes the difference between success and failure. At last, there is now a practical and very readable book spelling out how to build a Value Proposition. I commend this book to you. --Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management

Practical and pragmatic, this book will really help you create and build value for your clients. --Sean Finnan, Managing Director, EDS UK and Ireland.

Biographie de l'auteur

Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.

Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.

David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com.

*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2009
• ISBN 10: 0749455128
• ISBN 13: 9780749455125
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 232