Retailing Logistics and Fresh Food Packaging: Managing Change in the Supply Chain - Couverture souple

GUSTAFSSON, Kerstin

Couverture souple

ISBN 10 : 0749455179 ISBN 13 : 9780749455170

Editeur : Kogan Page, 2009

Synopsis

The supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. The international practitioner and academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome the challenges.

A propos du livre

À propos des auteurs

Kerstin Gustafsson is Regional Manager at the Swedish Rail Administration.

Gunilla Jönson is Professor in Packaging Logistics at Lund University, Sweden; Dean for the Engineering Faculty at Lund University; and Adjunct Professorat the Packaging, Michigan State University, USA.

David Smith is Principal Consultant for DLG Logistics, UK.

Leigh Sparks is Professor of Retail Studies at the Institute for Retail Studies, University of Stirling. He is editor of the leading European retail journal (The International Review of Retail, Distribution and Consumer Research), and on the editorial boards of several leading marketing and business journals. In 2002-2004, he was a member of the UK Department of Trade and Industry's Retail Strategy Group. He is a member of the Chartered Institute of Logistics and Transport and Chair of the Academy of Marketing Research Committee.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0749455179
• ISBN 13: 9780749455170
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible