Articles liés à Public Relations Strategy

Public Relations Strategy - Couverture souple

Livre 9 sur 18: PR In Practice

OLIVER, Sandra

 
9780749456405: Public Relations Strategy
Couverture souple
ISBN 10 : 074945640X ISBN 13 : 9780749456405
Editeur : Kogan Page, 2009

Synopsis

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics:

- PR as strategic and issues management

- the governance role of PR within organizations

- attaining and maintaining reputation

- internal communication as PR strategy

- online/offline media relations

- research matters: exploration and evidence

- managing ethics and evaluation in PR programming

Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page
Date d'édition
2009
Langue
anglais
ISBN 10 
074945640X
ISBN 13 
9780749456405
Reliure
Broché
Numéro d'édition
3
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible