Articles liés à Public Relations Strategy
Synopsis
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
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À propos de l?auteur
Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Public Relations Strategy
Edité par
Kogan Page, Limited, 2009
ISBN 10 : 074945640X
ISBN 13 : 9780749456405
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 5624727-6
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Public Relations Strategy
Edité par
Kogan Page, Limited, 2009
ISBN 10 : 074945640X
ISBN 13 : 9780749456405
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 19108787-20
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Public Relations Strategy
impression à la demandeVendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9780749456405_lsuk
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Public Relations Strategy
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 3rd edition. 208 pages. 9.21x6.14x0.55 inches. In Stock. N° de réf. du vendeur zk074945640X
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Public Relations Strategy (PR In Practice)
Edité par
Kogan Page, 2009
ISBN 10 : 074945640X
ISBN 13 : 9780749456405
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-G-037-01967
Quantité disponible : 4 disponible(s)