Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way in which these points of difference are created and commercialised is changing. The difficulty for most organisations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model.
The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.
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Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
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Vendeur : Bahamut Media, Reading, Royaume-Uni
Hardcover. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780749456870
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Hardcover. Etat : Very Good. The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749456870
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Vendeur : Sigrun Wuertele buchgenie_de, Altenburg, Allemagne
Etat : Wie neu - gebraucht. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Kogan Page Ltd , 2010 , The Innovation Handbook. How to Profit from Your Ideas, Intellectual Property and Market Knowledge, Adam Jolly. N° de réf. du vendeur BU365515
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