A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works - Couverture souple

Richardson, Dr Neil; Gosnay, Ruth M; Carroll, Angela

 
9780749457587: A Quick Start Guide to Social Media Marketing: High-Impact, Low-Cost Marketing That Works
Couverture souple
ISBN 10 : 0749457589 ISBN 13 : 9780749457587
Editeur : Kogan Page Ltd, 2010

Synopsis

Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.

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À propos des auteurs

Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).

Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.

Angela Carroll has experience as a media researcher. She has taught marketing communications at a range of universities and is currently a Senior Teaching Fellow at Leeds University Business School where she specialises in advertising media with an emphasis on new media applications.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0749457589
ISBN 13 
9780749457587
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible