Develop Your Pr Skills - Couverture souple

Richardson, Neil

Couverture souple

ISBN 10 : 0749459700 ISBN 13 : 9780749459703

Editeur : Kogan Page, 2010

Synopsis

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

A propos du livre

À propos de l?auteur

Neil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0749459700
• ISBN 13: 9780749459703
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne