A concise guide to using stories, anecdotes, metaphors and poety in training and development, Tales for Trainers is packed with ideas to give training more impact. Beginning by setting the use of stories in learning on a sound theoretical footing, the book goes on to include sample stories that trainers can use to read out loud. The author provides 50 tales that will immediately help trainers, managers, educators and coaches to reinforce key messages or stimulate fresh thinking.Proven to work in a variety or training environments, the stories range from ones written specifically by the author to carefully selected extracts from literature. They both work brilliantly as an aid to learning. The book also includes a detailed matrix to show which tales can be effectively used to promote particular actions or concepts. Online supporting resources include audio clips of stories illustrating the benefits of using storytelling in a business context.
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Margaret Parkin is as an internationally accomplished and highly-respected training and development consultant, best-selling author and executive coach. She is the author of three internationally best-selling books on business storytelling and organisational change, all published by Kogan Page. Margaret Parkin has over twenty years' experience in learning, development and organisational change. She is founder/Director of Success Stories with a developed world class reputation for innovative and transformational training and coaching. She holds a Masters degree in Education and is a Master Practitioner in Neuro-linguistic programming (NLP). She has helped scores of organisations, managers and individuals to create their own unique success story. Her clients include: John Lewis Partnership, European Broadcasting Union, First Direct, Funkwerk IT (UK), The National Portrait Gallery, YFM Group, The Pensions Trust, The Musgrave Group and Twinings UK Margaret Parkin is also a popular, highly entertaining and engaging public speaker. She has addressed conferences, events and organisations around the world - including The American Society for Training and Development, BBC Preput conference (Budapest), La Caixa Bank (Barcelona) The Chartered Management Institute, The Chartered Institute of Personnel and Development and the Institute of Leadership and Management. Her articles are regularly featured in professional journals, including People Management and Training Zone. She also tells lots of stories! Find out more about Margaret's work at www.success-stories.co.uk
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