Articles liés à How to Understand Business Finance
L'édition de cet ISBN n'est malheureusement plus disponible.
Synopsis
The modern marketplace is increasingly unpredictable and there is an ever-greater need for non-financial managers to understand the financial and management accounting process. "How to Understand Business Finance" is not written by an accountant and actually relates to running a business in a real market. It provides a quick and effective course from the perspective of the pursuit of business growth, and describes a business proceeding from initial set-up through its first year of trading. As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more.
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Biographie de l'auteur
Robert Cinnamon is a world-renowned educator. As a director of the international training and consultancy firm, INSIGHT Marketing and People, he runs his popular masterclass and in-company training programme Demystifying Financial Management. Brian Helweg-Larsen is a global educator and director of Profitability Business Solutions. He teaches in three languages across five continents and runs the only business simulation used by the HarvardBusinessSchool's MBA Programme.
Revue de presse
For non-finance managers, how to understand business finance explains principles and concepts of financial and management accounting. --Accounting Technician
A good grounding in what can be a daunting subject. --Lighting and Sound Magazine
explains accounting to the self-employed and small firms. --Observer
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