Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers - Couverture souple

Wootton, Simon; Horne, Terry

 
9780749460778: Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Couverture souple
ISBN 10 : 0749460776 ISBN 13 : 9780749460778
Editeur : Kogan Page Ltd, 2010

Synopsis

Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.

With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:

gain a deeper understanding of your market;

forecast where your organization is heading;

think critically about proposals;

write an effective strategic plan

Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now Associate Director of Commissioning at NHS Manchester.

Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programmes on strategic marketing and leadership at Lancashire Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0749460776
ISBN 13 
9780749460778
Reliure
Broché
Numéro d'édition
3
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible