The Grocers: The Rise and Rise of Supermarket Chains - Couverture souple

Seth, Andrew; Randall, Geoffrey

 
9780749461041: The Grocers: The Rise and Rise of Supermarket Chains
Couverture souple
ISBN 10 : 0749461047 ISBN 13 : 9780749461041
Editeur : Kogan Page Ltd, 2011

Synopsis

Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today. With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.

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À propos des auteurs

Andrew Seth has worked in UK, Europe and USA for Unilever and was Marketing Director and then Chairman of Lever Brothers UK, forming close relationships with many of today's leading retailers. He is now Board Chairman at Added Value, the leading edge marketing agency, a director of Tempus Plc and Richmond Events, Pro Chancellor of Kingston University, and a Governor of the Royal Shakespeare Company of Dulwich College and of Cooperation, Ireland. Andrew speaks and writes widely on marketing and business.

Geoffrey Randall is an independent consultant specialising in marketing training. His clients have included Unilever, BT, McVitie's, and WHSmith. He has worked in market research, marketing and strategic planning and was Head of the Business School of the former Thames Polytechnic for 12 years. He now lectures at City University Business School, and consults on management education for public and private clients, in Britain and overseas. He has written 5 books on marketing topics, including Branding and is co-author of The Grocers (both Kogan Page).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2011
Langue
anglais
ISBN 10 
0749461047
ISBN 13 
9780749461041
Reliure
Broché
Numéro d'édition
3
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible