Clean Tech, Clean Profits: Using Effective Innovation and Sustainable Business Practice to Win in the New Low-carbon Economy - Couverture rigide

Jolly, Adam

 
9780749461171: Clean Tech, Clean Profits: Using Effective Innovation and Sustainable Business Practice to Win in the New Low-carbon Economy
Couverture rigide
ISBN 10 : 0749461179 ISBN 13 : 9780749461171
Editeur : Kogan Page Ltd, 2010

Synopsis

The squeeze on carbon is beginning in earnest. By 2020, we will have made a start on running our homes, workplaces and vehicles in smarter and less polluting ways. By 2050, we should have reconfigured how we generate power, conserve water and manage waste. But talk of an 80% cut in carbon emissions remains an extraordinarily ambitious goal, particularly when new economic powers like China and India are added to the equation.

Ideas for switching to a low-carbon world are bound to take numrous forms: they could be new breakthroughs or a re-working of existing techniques; a flash of insight or a response to regulatory or consumer pressure. For businesses, the challenge is to find a way of commercializing these ideas. Although their scale can be small and the set-up costs high, the overall potential of this shift is enormous, as evidenced by the amount of private capital and public funds looking for clean technology in which to invest.

Clean Tech, Clean Profits is a practical guide for entrepreneurs, innovators, designers and investors looking to bring clean technologies to market. Drawing on a wide range of expertise and experience in strategy, technology, branding, intellectual property, design and finance, it provides clear insight on how companies can best position themselves for the growth in the clean techindustry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
0749461179
ISBN 13 
9780749461171
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible