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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions - Couverture souple
Synopsis
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
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À propos des auteurs
Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Develop Your Marketing Skills (Creating Success)
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780749462246
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Develop Your Marketing Skills (Creating Success)
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Paperback. Etat : Very Good. Develop Your Marketing Skills (Creating Success) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780749462246
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Develop Your Marketing Skills
Edité par
Kogan Page, Limited, 2010
ISBN 10 : 0749462248
ISBN 13 : 9780749462246
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Develop Your Marketing Skills
Edité par
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ISBN 10 : 0749462248
ISBN 13 : 9780749462246
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Develop Your Marketing Skills
Edité par
Kogan Page, Limited, 2010
ISBN 10 : 0749462248
ISBN 13 : 9780749462246
Ancien ou d'occasion
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Develop Your Marketing Skills: Creating Success 92
Edité par
Kogan page, 2010
ISBN 10 : 0749462248
ISBN 13 : 9780749462246
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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions
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Develop Your Marketing Skills
Edité par
Kogan Page Ltd, 2010
ISBN 10 : 0749462248
ISBN 13 : 9780749462246
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2010. 1st Edition. Paperback. A user-friendly guide that is suitable for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. Series: Creating Success. Num Pages: 176 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 258. . . . . . N° de réf. du vendeur V9780749462246
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Develop Your Marketing Skills
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GO-9780749462246
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Develop Your Marketing Skills
Edité par
Kogan Page Ltd, 2010
ISBN 10 : 0749462248
ISBN 13 : 9780749462246
Neuf
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