International Trade: An Essential Guide to the Principles and Practice of Export - Couverture souple

Reuvid, Jonathan; Sherlock, Jim

 
9780749462376: International Trade: An Essential Guide to the Principles and Practice of Export

Synopsis

International Trade provides a thorough understanding of the issues involved in developing and managing overseas trade. Originally aimed at those studying for professional qualifications and practitioners involved in export and international trade, combining 'textbook' information and accessible guidelines for best practice, this important handbook has now been fully updated with new material on EU and US law and on major target markets such as China. Opening with a description of the structure of the global economy and the dynamics governing world trade, this third edition covers a multitude of topics including: international marketing, legal issues, customs control, risk management and export finance.

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À propos des auteurs

Jonathan Reuvid graduated in PPE at Oxford University, worked as an economist for the French national oil company, Total, and then in investment banking before taking up senior line and staff positions in industry including general management of a Fortune 500 multinational covering most Western European countries. Subsequently, Jonathan Reuvid engaged in joint venture development in China and a parallel career in business book publishing. He is author of or consultant editor for more than 30 Kogan Page titles.

Jim Sherlock, a Fellow of the Institute of Export, is a full-time trainer and consultant in international trade, with extensive experience in the UK export manufacturing sector.

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