Articles liés à Distribution Channels: Understanding and Managing Channels...
Synopsis
Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.
Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.
Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has over 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients cover industry sectors from FMCG to hospitality, construction and healthcare, eg Barclays bank, Cisco, Hyatt, Esso, IBM, Microsoft, Philips, Subway and Xerox. Julian is a Chartered Accountant and a Freeman of the City of London. He also works closely with the Global Technology Distribution Council to define accreditation for their industry-recognized awards.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Distribution Channels: Understanding and Managing Channels...
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page (edition Second), 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. Second. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de réf. du vendeur 0749462698-7-1-13
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.42. N° de réf. du vendeur G0749462698I5N00
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. N° de réf. du vendeur G0749462698I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.42. N° de réf. du vendeur G0749462698I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00749462698-V
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006316631
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur wbs7071749764
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00088328511
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
Couverture souple
Vendeur : clickgoodwillbooks, Indianapolis, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media. N° de réf. du vendeur 3O6JUN001AHY_ns
Quantité disponible : 1 disponible(s)
Image d'archives
Distribution Channels: Understanding and Managing Channels to Market
Edité par
Kogan Page, 2011
ISBN 10 : 0749462698
ISBN 13 : 9780749462697
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_401913657
Quantité disponible : 1 disponible(s)