The 30 Day MBA - Couverture souple

Barrow, Colin

Couverture souple

ISBN 10 : 0749463317 ISBN 13 : 9780749463311

Editeur : Kogan Page Ltd, 2011

Synopsis

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this second edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. You will be able to create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies, as well as hundreds of free business tools to help you carry out analyses. Importantly it will equip you with the knowledge and confidence to take part in strategic decisions alongside MBA graduates. Now including a thorough explanation of the 'break-even' analysis - the tool for making cost, volume, pricing and profit decisions - and case studies detailing economically resilient brands with particular focus on developing countries, The 30 Day MBA, second edition places MBA skills within reach of all professionals and students.

A propos du livre

À propos de l'auteur

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0749463317
• ISBN 13: 9780749463311
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible