Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status - Couverture souple

Cheverton, Peter

 
9780749463519: Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Couverture souple
ISBN 10 : 0749463511 ISBN 13 : 9780749463519
Editeur : Kogan Page Ltd, 2012

Synopsis

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2012
Langue
anglais
ISBN 10 
0749463511
ISBN 13 
9780749463519
Reliure
Broché
Numéro d'édition
5
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible