The Handbook of European Intellectual Property Management - Couverture rigide

Jolly, Adam

 
9780749464158: The Handbook of European Intellectual Property Management

Synopsis

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

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À propos de l?auteur

Adam Jolly is a business writer and editor specialising in the management of growth, innovation, technology and business risk. He has produced titles for many leading business organisations and his work appears regularly in the national press. He is consultant editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780749449889: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

Edition présentée

ISBN 10 :  0749449888 ISBN 13 :  9780749449889
Editeur : Kogan Page Ltd, 2007
Couverture rigide