Campaign It!: Achieving Success Through Communication - Couverture souple

Barnard, Alan; Parker, Chris

Couverture souple

ISBN 10 : 0749464208 ISBN 13 : 9780749464202

Editeur : Kogan Page Ltd, 2012

Synopsis

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

A propos du livre

À propos de l'auteur

Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0749464208
• ISBN 13: 9780749464202
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne