Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale - Couverture rigide

Ståhlberg, Markus; Maila, Ville

 
9780749464714: Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Couverture rigide
ISBN 10 : 0749464712 ISBN 13 : 9780749464714
Editeur : Kogan Page Ltd, 2012

Synopsis

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Kogan Page Ltd
Date d'édition
2012
Langue
anglais
ISBN 10 
0749464712
ISBN 13 
9780749464714
Reliure
Relié
Numéro d'édition
2
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780749457020: Shopper Marketing : How To Increase Purchase Decisions At The Point Of Sale

Edition présentée

ISBN 10 :  0749457023 ISBN 13 :  9780749457020
Editeur : Kogan Page Ltd, 2009
Couverture rigide