On Message - Couverture souple

Theobald

Couverture souple

ISBN 10 : 0749464879 ISBN 13 : 9780749464875

Editeur : Kogan Page, 2013

Synopsis

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with big players. Packed with examples and practical help, it includes: templates; simple formulae for better messaging; practise exercises; review techniques; tips on flexing your writing muscles, and strategies to develop hard-hitting communication.

Examining how to capture more followers who listen for longer and more intently, On Message will teach you how to develop your voice, segment your audience for more effective messaging, edit existing copy and engage with new and emerging markets.

A propos du livre

À propos de l'auteur

Theo Theobald is a freelance writer and business consultant with a track record that includes six years in senior sales and marketing management positions with the BBC and a creative writing career embracing major internet and audio production. In 2001 he started his own company, Shocktactic Ltd, and has undertaken major writing and production projects for a host of organisations such as the BBC and CIPD. He is the author of On Message and Develop Your Presentation Skills, also published by Kogan Page.

Détails de l'édition

• Éditeur: Kogan Page
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0749464879
• ISBN 13: 9780749464875
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible