Valuable Content Marketing: Why Quality Content is Key to Business Success - Couverture souple

Jefferson, Sonja; Tanton, Sharon

Couverture souple

ISBN 10 : 0749465808 ISBN 13 : 9780749465803

Editeur : Kogan Page Ltd, 2013

Synopsis

*Community Choice Winner of the 2014 Small Business Book Awards*

Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

A propos du livre

À propos des auteurs

Sonja Jefferson is a content consultant with a background in professional sales.Through her company Valuable Content Ltd she has helps business owners to get their message across in the right way, managing web projects and helping them write and publish high quality business books. Her interest is in getting to the heart of the message, producing and sharing the right type of information to help a business grow.

Sharon Tanton is a copywriter with a background in telling stories. Working in radio, television, magazine features, and internal communications, she helps companies to convey their message in a way that audiences appreciate. She is interested in the mechanics of writing, how you write it, and has English teaching and Creative Writing qualifications.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0749465808
• ISBN 13: 9780749465803
• Reliure: Broché
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible